The price is changed so frequently, why?
We raise and lower our prices in accordance with market supply and demand. When supply is short and demand is high, prices will increase. When supply is plentiful but there is little demand, prices will decrease. This is the reason for changing prices and also why currency prices may vary from server to server on one game. But please don’t worry, the cheap FFXIV Gils you buy still is the lowest in the market.